Real Madrid Immersive Tour (Balich Wonder Studio)

Working with Balich Wonder Studio, I led a creative team through concept development of an ambitious project to transform Real Madrid’s Tour into a thrilling immersive experience.

The experience took guests through the emotional rollercoaster of a pre-match experience, from the perspective of the team. Proposing both timeless storytelling techniques and cutting-edge creative technologies, a narrative journey was designed across virtual immersive spaces and the world-renowned Bernabeu backstage to showcase the team’s past and present. A stunning “behind the scene” attraction to create excitement for aficionados, and engaging introductions for newcomers.